Monday, May 11, 2009

Your Brand and Your Colors

What does your choice of colors for your branding say about your business? Successful companies know that they can make a statement using color, such as UPS (brown), IBM (blue). Are you using warm colors or cool? Are you sending an energetic message or a calmer, more reserved message?

I recently came across an interesting article by John Williams of Take a moment and read through the universal meanings of colors and think about the message YOUR branding color is sending. Are you conveying the message you want? Does your brand color accurate portray YOUR business?

til next time....

1 comment:

  1. Good article, definite food for thought. I wonder if I should worry that my color isn't oon the list?????? uh oh
    Patricia Rose-A Potpourri of Fabric, Fragrance and Findings